Friday, 24 November 2023

YOUTH FESTIVAL - 2023

 Hello Everyone, I'm a student of the Department of English,M.K.B.U. This blog is assigned by Dr.Dilip Barad Sir. This blog is based on 'YOUTH FESTIVAL 2023'. 


  • 'YOUTH FESTIVAL 2023'. 




Normally, the Youth Festival begins with Kala Yatra. And then the three days of the youth festival melted our hearts with beautiful performances. The Youth Festival ended with a closing ceremony with the declaration of winners of various competitions. So, this year's Kala Yatra was on 02 November 2023, and then Youth Festival on 03, 04 and 05 November 2023. The theme of this year's Youth Festival is NARI SHAKTI VANDANA full titled with


Man Bhavan Yuvak Mahotsav.





Kalayatra :-





In the Kalayatra, there were more than 10 teams participating in the Youth Festival. The route of the Kalayatra was from Samaldas Arts College to J.K Sarvaiya College, passing through different places like Central Solt, Atabhai Chowk, Rupani Circle, Sardar Nagar, and Swaminarayan Gurukul. The judges made fair decisions without knowing the names of specific colleges or departments; they only had the code numbers assigned to each university and college. Each team in the Kalayatra had a theme that they prepared and presented. The top three teams were declared as the winners.




Here are the winners of the Kalayatra of 2023:-


  1. The KPES college, Bhavnagar

  2. Shri Swami sahajanand college of commerce and management, Bhavnagar 

  3. Sardar Patel group of colleges, Bhavnagar




Day :- 1


On the first day of the Youth Festival there were so many different competitions happening. But before the competition begins it is a condition to register first and this process of registration happens in the Amphitheatre. And then the opening ceremony also in the Amphitheatre. 


Here is a list of First Day competitions with Places:-

  1. Mimicry (Amphitheatre)

  2. Ekanki (Atal Auditorium) (1 to 5)

  3. Bhajan (New Court Hall)

  4. Skit (Atal Auditorium)

  5. Tatkal Chitr (Live Drawing) (External Department)

  6. Prashn Manch (Quiz) (English Department) (Round 1)

  7. Lok Nritya  (Folk Dance) (Amphitheatre)

  8. Ekanki (Atal Auditorium) (1 to 5)Halvu Kanthy Sangit (Sugam Geet) (New Court Hall)

  9. Collage (External Department)

  10. SwRachit Kavya Pathan (Poetry Making) (English Department)



Day :- 2


Here is a list of Second Day's competitions with Places:-

  1. Western Song (solo) (Amphitheatre)

  2. Samuh Geet (Western) (Amphitheatre)

  3. Ekanki (Atal Auditorium) (6 to 10)Shastriy Gayan (New Court Hall)Prashn Manch (Quiz) (English Department) (Final)

  4. Lok Geet (Amphitheatre)

  5. Vaktrutva (Elocution) (New Court Hall)

  6. Tatkal Photography (External Department)

  7. Clay Modeling (External Department)

  8. Shastriy Nritya (Atal Auditorium)

  9. Shastriya Vadan (Tal Vadhy) (New Court Hall)

  10. Duha - Chhand (Amphitheatre)

  11. Mono Acting (Atal Auditorium)

  12. Mehndi (External Department)

  13. Cartooning (External Department)

  14. Poster making (External Department)

  15. Eassy (English Department)

  16. Lok Vadya Vrinda (Amphitheatre)

  17. Shastriya Vadan (Svar Vadhy) (New Court Hall)

  18. Rangoli (External Department)



Day :- 3


Here is a list of Third Day's competitions with Places:-

  1. Samuh Geet (Bhartiy) (Amphitheatre)

  2. Installation (External Department)

  3. Mime (Atal Auditorium)




Like other departments, students from our department also participated in the Youth Festival. However, our department's overall performance wasn't as strong as last year. Despite that, two of our students achieved recognition in the festival. Trushali Dodiya from sem-3 secured the second rank in the rangoli competition, and Dhatri from sem-1 earned the second rank in cartooning.


Trushali for 2nd Rank in Rangoli.

Dhatri for 2nd Rank in Cartooning.



Big shoutout to everyone who took part and the volunteers who, even if they didn't join the festival, played a crucial role in helping everyone. The festival wrapped up with a beautiful closing ceremony, featuring respected individuals like [Name] as the chief guest and [Name], adding to the memorable ending. Gratitude to other respected guests who made the ceremony and the entire Youth Festival special. The closing ceremony happened on November 5, 2023, concluding a day filled with energetic competitions.


 Here are some photographs of Youth Festival :-


















Thanks for Visiting.........

Wednesday, 22 November 2023

Assignment Paper-205

 


Assignment Paper :-22410: Paper 205A: Cultural Studies 



Name :- Aarti Bhupatbhai Sarvaiya 

Batch :- M.A. Sem. 3 (2022-2024)

Enrollment N/o. :-  4069206420220027

Roll N/o. :-  01

Subject Code & Paper N/o. :- 22410: Paper 205A: Cultural Studies 

Email Address :-  aartisarvaiya7010@gmail.com

Submitted to :- Smt. S. B. Gardi Department of English        – Maharaja Krishnakumarsinhji Bhavnagar University – Bhavnagar – 364001

Date of Submission :- 1 December, 2023




'Chetan Bhagat' and 'His Market' 


Introduction :-


Chetan Bhagat's marketing success lies in his keen understanding of the youth, active social media engagement, provocative statements for publicity, film collaborations, and accessible writing. His branding efforts, high-profile book launches, and focus on relatable, youth-centric themes have created a broad appeal. Despite criticism, his adaptability and ability to generate buzz have made him a prominent figure in the Indian literary market.


About Chetan Bhagat :-


Chetan Bhagat (born 22 April 1974) is an Indian author, columnist and YouTuber. He was listed in Time magazine's list of World's 100 Most Influential People in 2010. Five of his novels have been adapted into films.


His novels, "The Girl in Room 105", published in 2018, "One Arranged Murder", published in 2020 and his latest novel "400 days", published in 2021 were bestsellers.


His Notable works include , Five Point Someone, 2 States: The Story of My Marriage, The 3 Mistakes of My Life.He mostly writes his works on the Genre like,

Romance, realistic fiction, non-fiction, suspense and thriller. Bhagat's works often blend romance with social issues, and some of them have been adapted into successful Bollywood films. Apart from his writing, he is recognized for his active presence on social media and his outspoken views on various topics. Bhagat has played a significant role in shaping contemporary commercial fiction in India.



Chetan Bhagat's Marketing Style :-


Chetan Bhagat always writes about youth. In short he always motivates youth, his books teach youngsters how to live, how to get success,etc. For the marketing of his books he uses social media mostly. 


We find some benefits for his books like.,


  1. Online full page advertisement

  2. Not a very costly books

  3. Give a book at a time of launching if you orders it in advance

  4. Available at least one video song on an online platform.


We can find these things in his books which attracts his readers.


  1. A hopeful India


Chetan’s books give readers a feeling of trust and hope. We understand that part of life by which we fight what we call ‘life’. In a general public mutilated by collective sentiments there exists an ‘Ali’ in “Three Mistakes of my Life” who says, “It’s alright on the off chance that I don’t turn into a player, yet it’s not alright if I am not an Indian”. He brings the perspective of the last benchers yet gives them a topper friend and. sheds light on how both can be friends. His novels are captivating in terms of how a society isn’t doing much yet we can be the rebels and slide in the correctness and idealism in the garb of fun and frothy exchanges.


  1. Lucid language


A lot of times his books are not considered ‘literature.’ So much so that Delhi University plugged in his book to their case study but that created a huge negative uproar amidst the section of society inside and outside of ‘Lutyens Delhi!’ This is majorly because of his lucid language. Chetan never claims to be the best author but does admit to being a ‘best selling’ one. His idea is not to be the voice of ‘Victorian English’ in India, but to ensure everyone can read and get into the habit of it. And, that’s not possible with tough language. So Chetan’s proper way of discussing the dialect takes his readers on a simple, agreeable, however captivating ride. We never get caught on account of the dialect obstruction even though we are stunned because of jars and bends in the story.



  1. Nostalgia


Bhagat’s books bank a lot on the ‘good times’ spent either on campus or outside of it. Whether it’s the friendship in Three Mistakes of My Life and a common passion of a cricket academy or the love story in 2 States where a young couple barely in their early 20s try to convince their parents why they are a suitable match. These are almost things you would consider you might have done in your early lives and you fondly look back upon them. Sometimes, these can return to you even as an embarrassment but you brush them under the carpet as these were deeds of the past that you did under the influence of youth. Bhagat’s stories smell strongly of such tales and thus attract a lot of filmmakers to cash in on this very emotion.


  1. Relatability


All his characters are portrayals of people you see every day. Whether it is Ali from ‘Three Mistakes of my life’ or Gopal Mishra from ‘Revolution 2020’, it feels like we have a little bit of us in all of them. That’s why these novels see a lot of people reading them and reading them fast. With a lack of time, people like it short and fast. He is not claiming to move any literary mountains here, he is very much aware of his audience. I won’t be surprised to learn that even the ones raising eyebrows at his success would secretly read his books to know what’s the big deal. And they must. Critics must find out what it is that makes all his books work whereas the more close to perfect books leave a lesser mark. That’s the analysis we should do rather than completely shun him away. Sure, he isn’t the most learned and most prolific but nobody can deny the fact that he got a lot of us back to reading which was slowly becoming a dying art.


Here are Five Things which we can learn from Chetan Bhagat for marketing :-


1. There’s no such thing as bad publicity


Bhagat goes out of his way to court attention. There is a reason he constantly picks fights with what he calls ‘the literary elite’; they are a self-serving bunch not concerned about writing for ‘the common man’, he says, and is constantly getting into debates with them on national television. He has no original ideas to share on these platforms; all he does is reiterate that India’s new English readers need simplicity and stories that make them feel good, and that he is providing it to them. But intellectual debate is not the point of his appearances at all. The point is to stay in the news and never to go out of the mainstream. If you are always in front of your potential consumers, of course the probability that they will buy your product goes up exponentially. This is Marketing 101!


2. Revenue doesn’t care if it comes from shameless self-promotion


All of Chetan Bhagat’s books have one very prominent (& jarring) common factor. He appears in all of them in the beginning, as himself, listening to the story he is going to tell. It is a cringeworthy opening set-piece that smacks of supremely lazy writing, but what it also is is a reiteration that the book the reader is holding in his hand is part of the Chetan Bhagat brand, more a proclamation of allegiance than worthy literature. In marketing, we call this real estate. If you have a place you can showcase your brand or your product, every inch of it has to be used. Chetan Bhagat is so good at this that he has literally used the product he sells, that is, his books, to sell his own brand. If that is not genius, I don’t know what is.


3. Create your own market


The Blue Ocean strategy was something that was taught to me in my MBA days. I remember thinking that it was a pretty neat concept, but then as college students are wont to do, promptly forgot about it. The first time it struck me how Chetan Bhagat had applied it, I was mesmerised. In short, the Blue Ocean strategy puts forth the idea that instead of trying to compete against an established company in a congested market, a better way to create value would be to create a new market in the first place and then, by virtue of being the only players in that space, surge ahead before anyone even thinks about catching up. Before Chetan Bhagat came into the scene, the simple language/easy to digest/cheap paperback novel did not exist, simply because no one knew that such a market existed and that it could be serviced and made heaps of money off. I wasn’t paying attention during my MBA, but Chetan Bhagat certainly was.


4. Tailor your product & communication to your audience


Chetan Bhagat knows who he is writing for. His audience is not the reader who has been reading for years and knows the kind of books he prefers or doesn’t, who already has a favourite author or authors or who can distinguish between a Mills & Boon and a Penguin Classic. Bhagat does not write for them. He writes for an aspirational middle class for whom English is a distant second language. And he makes no bones about that fact; Bhagat never claimed to be Naipaul. When you are this clear about the market you are selling to, you usually cannot go wrong. And he doesn’t. His books are not high literature, but they are perfect for the people he is selling to.


5. Go for the low-hanging fruit; grab the easy-to-acquire customers first


Though product marketers are beginning to catch on to the fact that pageviews is largely a vanity metric, there is a certain segment of the online content factories that have made this their field of expertise. And the foremost among them is of course Buzzfeed. The overwhelming majority of Buzzfeed’s content are listicles and feel-good stories that can only be described politely as great for passing the time. But there can be no argument with the fact that they work. Buzzfeed is an extremely intelligent, data driven company (run on Valley money) that knows exactly what it is doing. It is low-brow because it chooses to be, because that’s where the money is, and because it’s so easy to get that money. Chetan Bhagat understands this. India’s English book readers are a minority; in a country with so many regional languages and low literacy levels, the market for literary fiction and nonfiction in English is relatively miniscule. But there are millions of people who can read and understand simple English, and since they had never been sold books before, all Bhagat had to do was write his books and spread the word. The low-hanging fruit was his for the taking.


Conclusion :-


In conclusion, Chetan Bhagat's success as a bestselling author in India is attributed to a combination of astute marketing strategies. His understanding of the youth, active social media engagement, penchant for controversy, film collaborations, accessible writing style, and strategic branding have collectively formed a compelling formula. While his approach has garnered widespread popularity and expanded his reach, it has also sparked criticism in literary circles. Nonetheless, Bhagat's adaptability to industry changes underscores his continued relevance and influence in the dynamic landscape of Indian literature.



Word Count :- 1880

Images :-02

Assignment Paper -204

 


Assignment Paper :- Contemporary Western Theories and Film Studies



Name :- Aarti Bhupatbhai Sarvaiya 

Batch :- M.A. Sem. 3 (2022-2024)

Enrollment N/o. :-  4069206420220027

Roll N/o. :-  01

Subject Code & Paper N/o. :- 22409 : Paper 204: Contemporary Western Theories and Film Studies.

Email Address :-  aartisarvaiya7010@gmail.com

Submitted to :- Smt. S. B. Gardi Department of English        – Maharaja Krishnakumarsinhji Bhavnagar University – Bhavnagar – 364001

Date of Submission :- 1 December, 2023




     'Lighting' in Film studies



Introduction :-


Film studies is an academic discipline that explores the history, theory, and analysis of cinema as an art form and cultural phenomenon. It involves the examination of various aspects of films, including their aesthetics, storytelling techniques, cultural context, and impact on society. Film studies cover a wide range of topics, such as film history, genre studies, film criticism, cinematography, sound design, and the study of specific directors or movements. It aims to deepen understanding and appreciation of films as both an art form and a reflection of societal values and ideologies.


Lighting is a crucial element in film studies, influencing the visual atmosphere, mood, and storytelling within a film. Different lighting techniques are employed to achieve specific effects. 


What is Film Studies :-


Film studies is an institutionalized academic discipline that focuses on the serious study of films, cinematic history and film culture and is majorly informed by film theory. Unlike what some people may believe, film studies is not concerned with filmmaking or the technicalities of film production itself but is rather focused on studying cinema the way one would with art or literature. It involves not just analysing the content of a film, but also looking into its form, the narrative, technique, stylistic elements and the historical, socio-political, economic, and cultural aspects and context surrounding it.


The invention of film technology and the creation of motion pictures itself is a relatively new chapter in human history. A critical approach towards cinema emerged a while later, with writings on film history first published in the 1920s along with the launch of journals. The first film school was set up in 1919 in Moscow, and more cropped up in France, the United States and the UK in the next couple of years however they were all institutes dedicated mainly to filmmaking and film production, with film studies only being a part of the larger, mainly practical work-based programs. At that time, classes on film appreciation were being introduced in schools in part as an effort to educate them about this newer but growingly popular medium of communication.


However, the field of film studies is one that has been around only for the last few decades. The creation of film theory and the idea of film studies as an institutionalised field first came about in the 1940s in France, under the “filmologie” movement, and names such as “cinematology” were considered. It seriously began taking shape a decade later and came to be known as film studies. Scholars and critics mainly looked at and studied mainstream Hollywood and other national film movements such as those of Soviet Cinema and German Expressionism. Recently, however, the focus has been more towards world cinema. We have also been witnessing in the past few years the changes that digital technology has brought to the cinema, both in terms of filmmaking and the rise of streaming services which have sparked debates on the future of films and the cinema.



Lighting Technique in Film Studies


Here are a few key lighting techniques in film: (chat.gpt)


1. Three-Point Lighting :-

   - Standard lighting setup using three light sources: key light, fill light, and backlight.

   - Key light is the primary source, providing the main illumination.

   - Fill light reduces shadows created by the key light.

   - Backlight adds depth by separating the subject from the background.


2. High Key Lighting :-

   - Creates a well-lit, bright, and cheerful scene.

   - Typically used in comedies, musicals, or lighthearted genres.


3. Low Key Lighting :-

   - Emphasises shadows and darkness.

   - Creates a moody and dramatic atmosphere, often used in film noir or horror genres.


4. Natural Lighting :-

   - Utilises available natural light sources, like the sun.

   - Provides a realistic and authentic feel, commonly used in outdoor scenes.


5. Chiaroscuro Lighting :-

   - Strong contrast between light and dark areas.

   - Creates a sense of depth and dramatic tension, often associated with film noir.


6. Silhouette Lighting :-

   - Backlighting that renders the subject as a dark silhouette against a bright background.

   - Creates a striking and visually interesting effect.


7. Candlelight and Firelight :-

   - Creates a warm and intimate ambiance.

   - Often used in romantic or historical settings.


8. Top Lighting :-

   - Light comes from above the subject.

   - Emphasises facial features and creates a sense of authority or mystery.


These techniques are just a few examples, and filmmakers often combine and innovate with lighting to achieve specific artistic and narrative goals in their films.


Lighting in film production is not merely an aesthetic choice; it plays a pivotal role in conveying mood, atmosphere, and storytelling. The Director of Photography holds a significant influence in visual decisions, ensuring that lighting enhances the audience's perception of the narrative. Whether through shadows, which add depth and texture, or the strategic use of color to evoke emotions, lighting is an art form that elevates cinematography. Well-executed lighting distinguishes characters, defines heroes and villains, and can make or break the audience's connection with the story. In essence, the importance of lighting in film goes beyond illumination; it is a nuanced language that communicates and enhances the cinematic experience.


The Importance of Lighting in Film Production :-


There are hundreds of different elements that go into producing a successful film, from casting, to writing, to the direction. While these elements are what make up the content of the film, the way in which it is presented to the audience is all down to cinematography. The Director of Photography, or cinematographer, has a huge hand in all the visual decisions we see when making a film. This might be the choice between a tracking or a dolly shot, or it can be overseeing the way the set is lit. Lighting might not come across as a vital factor when compared to actors or script, but it’s actually incredibly important in all aspects of film production. 


The way a scene is lit dictates so much to the audience, the job of lighting in video production is to communicate the mood, the atmosphere, and to help in telling a story. If you see a film that is poorly lit, it doesn’t matter how good the story is; lighting is vital in showing the audience a narrative. Proper lighting is one of the key elements of good cinematography, essential to ensuring a successful outcome. 


Lighting Communicates Mood and Atmosphere


Arguably the most crucial role of lighting in film is to communicate with the audience. Lighting is also heavily utilised in building your characters, and can easily communicate the difference between hero and villain. Simple brightness and shadow, when utilised well, can make the audience feel intensely about the actors in a shot. Cast your subject in bright and shining light, and the audience will see them as good, clean, and positive in the story. Shadowy figures are easily interpreted as sinister and mysterious. 


Shadow is One of the Most Powerful Lighting Tools


Shadow is the opposite of light, and the contrast between the two is where lighting truly becomes an art form. However, shadow isn’t just darkness, the role it has to play is much more complex than that. In film production, we rely on shadows to not only add to the mood and atmosphere but to create depth and texture, giving more dimension to a shot. 


There are two different types of shadow: hard and soft. Hard shadow shows much more detail and is ideal to highlight the face of an actor. It makes your subject stand out from the background and brings them forward in the scene. Soft shadow is much less harsh and can be used to blend your subject into the image. This kind of shadow is also much more flattering, and won’t expose small flaws and details you may want to remain hidden. 


Colour and Lighting in Film Production


Colour is a highly effective tool in invoking an emotional response in the viewer, outside of all the other changeable elements. The hue of your lighting should be carefully considered, as this small detail can make a world of difference to the finished product. Different colours can convey specific emotions, such as blue for sadness, however, it’s important to remember people may interpret colours in different ways. A scene shot with monochromatic light, with just a single colour, can create a certain atmosphere in a very effective way. A combination of primary colours can come across as playful and surreal, giving your scene a dreamy quality. On the other hand, analog colour lighting is easy on the eyes and natural-looking. 



Conclusion :-


In film production, lighting plays a crucial role in shaping the audience's perception and enhancing storytelling. Beyond mere visibility, lighting communicates mood and atmosphere, distinguishing between characters and evoking emotional responses. Shadows, whether hard or soft, add depth and texture, contributing to the visual aesthetics of a shot. The strategic use of colour further intensifies the cinematic experience, influencing the viewer's emotions. Ultimately, the artful manipulation of lighting by the cinematographer is integral to creating a visually compelling and immersive film that complements the narrative and engages the audience on a deeper level.


Word Count :- 1560

Images :- 03